Fraud & Abuse, Enforcement & Compliance - Rules of the Road for Sales & Marketing
Marketing and Regulatory Affairs SIG
4/29/2010 |
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Time
Registration: 7:30 am - 8:00 am
Program: 8:00 am - 9:30 am
Event Description
Last year, Pfizer was handed the largest fine ever in United States history, a whopping $2.3 billion dollars for sales and marketing practices that violated fraud and abuse laws. In 2008, orthopedics companies agreed to a $311 million settlement with government over allegations of kickbacks to doctors. Smaller companies like Spectranetics are not given a pass. Last December the medical laser maker agreed to pay $5 million to end a government investigation into its marketing practices. Outcomes like these can end companies and put people in jail. Will your company be next?
Join us at this interactive program designed to enhance your understanding of how common sales and marketing practices can play a direct role in government prosecution of companies and employees. Seasoned marketing professionals and legal experts will lead you through this impactful session. We will use case studies to shed light on how companies get in trouble with the law. We will help you address your exposure and show you how to stay out of government's cross-hairs. Anyone with a company actively marketing medical products needs to attend this workshop.
Speakers
Mark Gardner, MBA, JD, Associate Attorney, DuVal & Associates, P.A.
Mark Gardner, MBA, JD is an Associate Attorney at DuVal & Associates, P.A., a law firm dedicated to counseling companies in the medical device, pharmaceutical, biotech, food (more)
Topics
The following topics will be addressed:
Location
Risdall Marketing Group, LLC Map